Customer operations
Pipeline · Ownership · Analytics
Elizaveta Odaiskaya · Digital Solution Architect
I design digital systems that make complex operations work.
Connected architecture across CRM, 1C, APIs and automation — designed around business outcomes and built through production launch.
- CRM & 1C integration
- API architecture
- Process automation
- Data & analytics
Connected architectureEOOne operating model
Enterprise data
- Orders Live
- Inventory Synced
- Finance Valid
Integration layer
- REST & Webhooks
- Queues & Recovery
- Auth & Monitoring
Available for selected architecture & delivery projects
PHPLaravelReactNode.jsPostgreSQLBitrix24API
DevelopmentCRM & AutomationSystem DesignAPI IntegrationArchitectureFull-Stack Development
I turn complex
business problems
into working digital
systems.
Architect.Engineer.Integrator.Owner.
I work where business analysis, software engineering and systems integration meet. I do not start with a tool. I start by understanding how the company actually works.
Understand the operation
I interview stakeholders, map the current process and identify where time, data and responsibility are lost. The outcome is a shared picture of the real problem—not a list of disconnected feature requests.
Design the complete system
I define entities, states, permissions, integrations, exception paths and ownership. CRM, 1C, websites, communications and AI are treated as parts of one operating model.
Build what standard tools cannot
When configuration is not enough, I develop the frontend, backend, data layer and internal modules required to make the architecture executable and maintainable.
Take responsibility through launch
I test real scenarios, document recovery paths, prepare the team and improve the system after it meets production reality. Delivery does not end when the code is deployed.
01 / Selected work
Systems built around
real operations.
Strategy · Architecture · Delivery
01Real-time commerce
Corporate CRM
Request qualification
Commerce / ERP
Real-time commerce
and 1C exchange
- Architecture
- Integration
- Backend
Built for resilient order, stock and payment synchronisation.Explore case ↗
02CRM / Operations
Corporate CRM
modernisation
- Business analysis
- CRM architecture
- Automation
One controlled operating model for communication, ownership and reporting.Explore case ↗
03Automation / API
Request qualification
workflow
- Full-Stack
- Routing
- Integration
Clear validation, assignment and fallback paths for every request.Explore case ↗
02 / Expertise
One specialist.
The complete system.
From discovery to launchSolution
Architecture
Process discovery, domain modelling and technical specifications.
Full-Stack
Development
Production frontend, backend, data and internal applications.
CRM &
Automation
Bitrix24, pipelines, permissions and measurable workflows.
API & System
Integration
Reliable exchange between CRM, 1C, sites and external services.
Applied
AI
Assistants and classification connected to useful business flows.
03 / Connected systems
Value lives in
the connections.
Select a system to exploreSYSTEM 01 / CUSTOMER OPERATIONS
CRM & Bitrix24
A controlled environment for enquiries, sales, service, communication history, permissions and management reporting.
- Entities and pipelines
- Business processes
- Communications
- Analytics and ownership
04 / Delivery model
From an unclear request
to a system ready for work.
Six controlled stages- 01Business context
Discover
Clarify the business goal, users, constraints, source systems and definition of success.
- 02Process map
Analyse
Map the current process, data ownership, bottlenecks, risks and exception scenarios.
- 03System design
Architect
Define target states, entities, interfaces, permissions, integration boundaries and recovery paths.
- 04Working product
Build
Develop and configure the product as one maintainable system across frontend, backend and data.
- 05Production release
Launch
Test real scenarios, observe failures, prepare documentation and transfer practical knowledge.
- 06Measured evolution
Improve
Use production evidence to extend the architecture without losing clarity or control.
What changes
Technology becomes useful when the operation becomes clearer.
Scroll through the outcomes ↓Instead of fragmented requests
One controlled path from enquiry to accountable owner.
CRM · Communications · RoutingInstead of inconsistent data
Explicit ownership and recoverable exchange between systems.
1C · Commerce · API · QueuesInstead of invisible automation
Traceable decisions, exception states and human fallback.
Workflows · AI · Audit historyInstead of an isolated implementation
An architecture the team can operate, support and extend.
Documentation · Monitoring · Ownership05 / Engagement
Bring me in when
the task crosses boundaries.
Business · Product · EngineeringThe process is unclear
Teams describe symptoms, but nobody owns the complete path across users, data and systems.
Standard tools are not enough
The CRM or platform covers most of the operation, but critical scenarios require custom logic and development.
Systems need to exchange data
Commerce, 1C, CRM, payments or communication services need a reliable integration with visible ownership.
Automation has become risky
Business-critical decisions happen in scripts and workflows without clear states, recovery or human fallback.
06 / Experience
Six years of
production ownership.
Almaty · Working worldwideITBA
CRM & 1C Automation Engineer
Business processes, 1C exchange, self-hosted Bitrix24 and PHP integrations.Konser
Automation Engineer & Developer
Business modules, payments, telephony, reporting and SQL optimisation.Independent practice
Web Integrator
Interfaces, API forms and practical CRM migrations.PHPLaravelTypeScriptReactSQLBitrix241COpenAIDocker
07 / Credentials
Knowledge supported
by verifiable evidence.
Selected education & certification
Education / State diploma
Software & Web Design
Almaty Economic College
Open credential ↗ DevelopmentBitrix Framework Developer
Professional certification
Open credential ↗ Enterprise integrationIntegration with 1C
Bitrix24 specialisation
Open credential ↗ Applied AIAgents & Workflows
OpenAI applied learning
Open credential ↗Additional credentials cover CRM marketing, analytics, automation, client service, no-code workflows, administration and Vue.js with Bitrix Framework.
Have a complex project?
Let’s build
something
that works.
- Location
- Almaty · UTC+5
- Format
- Remote · Worldwide
- Languages
- English · Russian · Turkish
- Open profile ↗